The Podcast
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Podcast Episode 61: Bill Burke
Bill Burke founded The Optimism Institute in 2022 after an extensive media and sports career as an executive, writer, and producer. Bill served as CEO of The Weather Channel Companies after several years at Time Warner/Turner Broadcasting System. Additionally, for fifteen years he was the co-owner and chairman of the Portland Sea Dogs, the double-A Minor League Baseball affiliate of the Boston Red Sox. As a writer, Bill co-authored Ted Turner’s top-10 New York Times Best-Selling autobiography Call Me Ted and later co-wrote/produced/directed “Live Another Day,” an award winning feature-length documentary on the bailout of the U.S. auto industry.
Bill hosts the podcast Blue Sky and hopes that the podcast and the The Optimism Institute inspire people to accept an optimistic, hopeful vision of the world and its future.
Learn more at https://www.theoptimisminstitute.com.
Transcript
Jean : Well. Good morning.
Alison : Hello. Here we are.
Jean : We haven’t done this in…
Alison : A little bit. Yeah. It’s been it’s going to be good today.
Jean : And I do love this man that we get to talk to.
Alison : I know I really do, because, uh, he his name is Bill Burke, and he is the founder of the Optimism Institute.
Jean : Right. Which was founded, he founded this in 2022.
Alison : And what else? Like what more do we need right now than optimism? Yeah. You know?
Jean : That is so true. And I think exactly the content that he’s trying to promote is what insidewink is doing too, right. Yeah. And he has a great podcast.
Alison : What’s it called. Do you know?
Jean : It’s. Yeah, it’s called the Blue Sky.
Alison : Oh that’s perfect. Yeah. I always hear everyone else’s names and I love them.
Jean : I know, but I love insidewink.
Alison : I do too
Jean : And I can’t wait to hear what he says when we ask him what it means..
Alison : Yeah, yeah. And what’s interesting to me is that he had, like a news and sports background, and then he decided that the world needed, um, some lifting up, maybe…
Jean : Right, I can’t wait to hear how he answers that when we ask him how he started.
Alison : Yeah, it’s going to be great. So we hope you enjoy it and stay optimistic through the entire interview.
Jean : Yes. Thank you.
Bill: How are you?
Jean : Hi, Bill.
Bill: I’m very good.
Alison : I’m Alison.
Jean : And I’m Jean.
Bill: Nice to meet you.
Jean : Oh, it’s great to meet you.
Alison : We are so happy that you that you agreed to do this. Because we love your whole your podcast and everything that’s with optimism.
Bill: Oh thank you, I appreciate that.
Jean : We’re so in alignment. Your mission statement and insight. Um. And I really enjoy your newsletter, Bill.
Bill: Oh, wow. Thank you. You’re very kind. Where are you two?
Alison : We’re in LA.
Bill: Whereabouts?
Alison : Uh, Studio city, where are you?
Bill: I’m in New York, but I lived out there off and on when I was much younger. And, uh, I asked because my my niece was in Pacific Palisades. She lost her home, and I know all that…. I always I worry about people out there because it’s a scary thing and it’s a tough time, but, uh.
Alison : We’re So sorry. And I guess that could be like our first question. How do you stay optimistic then?
Bill: Yeah, that’s a great question. Well, I think, um, for me, it’s a lot of things. One is that, um, life is difficult. It’s always been difficult. It always will be. And if we expect perfection, we’ll be disappointed. And, uh, it’s not, you know, will you have setbacks? It’s when you do, how do you respond to them? And, um, she’s a she’s a lucky one. She and her husband had good insurance, and they have the means to get back on their feet. It was a wild story, though. They were expecting their first child via surrogate, and the surrogate was up in Oregon. And they after their house burned down, they just hopped in a car and went to Oregon. And baby came early. And now they have a newborn. And my brother was able to help him find a place to live down in Newport Beach. And they’re going to start a new life with, you know, no, no material goods, but with a new baby. So, wow. Crazy stories. Yeah, yeah, yeah, yeah. So I think, but I think it’s important to understand that these things happen. It’s a terrible, terrible, scary, awful thing. Um, these kind of disasters have been with us forever. One of the things that led me to this work is I’m a big history buff, and I think it’s really important to understand what things happening today in historical context. And, um, so, yeah, but it’s believe me, it’s a it’s a constant thing. Optimism isn’t just handed to you or just doesn’t come naturally, and also you have to be realistic and empathetic and and look out for people. I also am a huge believer in, uh, Fred Rogers mother’s comment, always look for the helpers. And I’ve been so inspired by the professional helpers in Los Angeles that I’m seeing the firefighters, obviously, and first responders, but just neighborhoods and people and small acts of kindness and big acts of kindness. To me, that’s what gets me going too, is just seeing how people come through these things and, and get to the other side.
Jean : So yeah, I love that you say that because it, it really, um, forces us to remember that every, you know, there’s a choice in every, every decision. And, um, and I think our bodies can signal to us when we’re choosing something that feels fearful and contracted or when we feel more expansive and generous with our lives.
Bill: Sure, I think that’s right. And you can can often see it in people’s body language. You know, the closed versus open and, um. Yeah, i think that’s right. I think I used to work with Ted Turner, and he, um, his father committed suicide. He lost his, uh, his younger sister prior to that. And it’s it’s a little it’s very direct. It’s the way he is. But he said a situation like that, you either break down or break out. And, um, he lived a lot of his life sort of trying to stay ahead of those things that had happened to him in the past. It’s not always the best way to cope with things. I believe in therapy and other things to help you. But, um, yeah, you always, every, every situation, life presents you with those choices I think.
Alison : You had a very strong television background and and I’m wondering like, how then did you decide to turn towards this? Because I’m so interested in that.
Bill: Well, I think for me, as you know too, this is a very accessible medium. Uh, you know, it’s the it’s the best thing and the worst thing about podcasting is anyone can do it. So there’s a lot of stuff out there. Um, but I knew I could do this quickly. Uh, you know, and get get going with this without needing, you know, to please the distribution masters of television. Um, and yeah, so it’s it’s very accessible. I love storytelling, I love, uh, meeting people and reaching out to people and learning their backgrounds. And so for me, um, this was a great way to do that. I also love audio. I grew up, uh, I was actually born in, in Michigan. My father was the general manager of a big radio station there..I listened to baseball on the radio and i love, I’ve always been fascinated by how audio entities like an NPR, like NPR has a sound. It’s this really strong branding device with no visuals. And, you know, how do they do that?
Jean : You mean like Netflix? Like when you hear the –boom boom (theme of Netflix sound)
Bill: Exactly. Exactly. Or, you know, if you hear the, if you listen to NPR and you hear the All Things Considered theme….Even even sometimes the cadence of the on air talent, you know, people make fun of it and I get it. But there’s a there’s a sound. You kind of know you’re listening to NPR, but yes, absolutely- the Netflix or the Taco Bell Bell or, um, you know, I just think I think audio is a really interesting medium.
Alison : Can I ask just a just a secondary about the about your television background?
Bill: Sure.
Alison : Um, I feel my both my parents were news reporters for the New York Daily News, and I feel– yeah, they they were great– and I’m just wondering, what is your thought about how the news has changed? Because I feel now that that really adds to the challenge of being optimistic..
Bill: 100 percenrt! Uh, what I described actually was just describing someone today, that the three biggest things I hear from people that lead to their pessimism these days, the big buckets are, climate change and sort of eco anxiety, um, political division, polarization and news and social media. Yeah. And, and sort of how it pours gas on the first two things I just mentioned and things in general. Um, and I think maybe part of the reason I’m doing this is like a guilt trip, because I used to work in the, in that media business, less on the news side, but a little bit. Um, yeah and I think what’s happened is you have this proliferation of voices, so there are all these, you know, the Daily News used to have two competitors, probably -The Times and The Post, and now they have almost an infinite number. Right. Um, and with that, with those many voices, the loudest ones are the ones that get noticed. So I think news has always emphasized the exceptional and usually the negative, but now I think it’s it’s dialed up that much more. And then on top of that, I think it’s so omnipresent that it causes real problems for us. And so one of the things I talk about is what I describe as the paradox of modern optimism, which is there are many arguments to be made that there’s never been a better time to be alive than today, but there’s never been a harder time to be optimistic. So how do we square those two things? And on this, on the second part about it being hard to be optimistic, I think so much of that is on us because we allow it to happen to us. But it’s on these these providers of negativity, of algorithms that pull us down deeper and deeper, deeper into doom, um, alerts that we put on our phones that tell us every three minutes.
Bill: I was talking to someone last weekend who said, I cannot stop watching what’s going on in Washington, I just can’t. I feel like I need to know everything that’s going on. I said, well, I understand that, and I think there’s plenty of reasons to be to be concerned right now, but following it minute to minute through the course of the day is not doing yourself any favors. You’re not you’re not impacting what’s going on. You’re not. And if and by the way, if you just let it go and read the paper the next morning or got your fill in a half hour the next morning, you didn’t miss much. If you didn’t follow between 10 a.m. and 5 p.m. when you’re in your office. So, um, it’s a long winded answer to your question. I worry a lot about local news, and that business model is very challenged. And, um, I used to live in Maine. I was involved with trying to help the newspaper survive. That wound up being sold to a non profit. And, um, I think that’s important because, local news can use wire services, but the AP is not going to go to the Portland, Maine City Council meeting. And and local news is extremely important to a democracy. So very long answer to a simple question.
Alison : No, no, no, I completely agree that local news is very important and a little bit more straightforward, because they don’t really have a lot of time for people to discuss or pundits and that type of stuff.
Bill: Right.
Bill: Yeah. And I think, I think we tend to and I think this is a trend, we tend to focus more on national politics and government and what’s going on in Washington, and not as much as we used to in what’s going on locally. And frankly, when push comes to shove, that has a greater impact on your day to day life. What’s happening in your local government than what’s happening in Washington… And I think it’s we do ourselves a disservice to just watch everything that happens in the Capitol, and not so much what happens in our town.
Jean : Right, right.
Jean : But it’s so true. I mean, when there’s so much change going on, I think our natural instinct is to go, what’s happening out there? And, um, and you mentioned in, in one of your interviews that I heard was the scientific research that, uh, benefits someone that can hold on to an optimistic attitude. Can you talk about that for a little bit?
Bill: Yeah, it’s really important. I’m not I’m not a scientist or a doctor, but what I’ve read suggests that it optimists live significantly longer lives, and that’s partly because having an optimistic framework can lower blood pressure. A lot of these basic things that that lead us to getting ourselves into trouble health wise, um, it’s great for our mental health for reasons that I think are even more obvious. And I think that for me and my wife teases me, she said I’m more pleasant to be around since I started doing this work. When you spend your day, when you spend your day- i’ll take whatever I can get- when you spend your day looking for positive things, you’re going to find them, you know?… It’s sort of like, if armed with a hammer, everything looks like a nail. If you’re looking for negativity, you’ll find it. But if you’re looking for good people and good deeds and positivity, it’s everywhere. The people ask me, how do you find all these guests for your podcast? That’s the easy part. They’re Everywhere. They just don’t get the headlines.
Jean : Right, right.
Bill: Those aren’t the stories that sell newspapers or get eyeballs to TV shows or social media. And so in my small way, I try to shed a light on that. And I think it’s good for our health. I know it’s good for our health. Um, and I think these things, um, have multiplying effects that if if you can see that and reward that and put a spotlight on that, that leads to more of that, if you can, um, be kind to people through the course of a day, if you’re in the checkout line and instead of being angry, say, how’s your day going? It’s like it’s an icebreaker. And all of a sudden they feel better. I feel better, um,— living in New York, I walk a lot, and I try to keep my earphones out and my phone in my pocket and just look around.
Alison : Yeah.
Bill: And you see way more goodness than than not, way more, it’s not even close.
Alison : Yeah.
Bill: Uh, and I love using New York as an example, too, because it sounds like you have a New York background.
Jean : We both do.
Bill: Oh, you both do.
Jean : Yeah…I’m from New York, and so is your office on Columbus Circle.
Bill: I’m in Columbus Circle. Yeah, I grew up in Westchester, out in Rye, and then, uh, have lived in Maine for the last 20 years. But my wife and I are splitting our time between Maine and New York. And as you know, people think New Yorkers are tough and mean and short and, you know, short with their temper and all those things. I find it’s just the opposite. They’re they’re they’re very direct, which it can be very refreshing, but some of the most approachable, kind, helpful, neighborly people anywhere, I think.
Alison : Um, I totally agree.
Bill: Yeah, right. It’s a it’s a funny stereotype, but it’s it’s not accurate in my in my experience.
Alison : Well, I think New Yorkers are I’m from the Bronx and I think New Yorkers are tough. And from here, people are always like a little, uh, when I first got here, my accent was a little stronger. But I have to say, i’ve had stuff happen on New York streets and a crowd will help you.
Bill: Exactly. I always say that if you walk around, you’ll see…. I walk near the park and you’ll see strangers coming up to pet strangers, dogs. And you’ll see someone drop something in the crosswalk, and five people go to help him, or a tourist is lost and her English isn’t very good, and three police officers and two passengers are trying to help him. Or two pedestrians. It you see it all the time and people are out and about. Um, LA, I love living in LA and I’ve certainly missed the climate, um, but you spend more time in your car, you’re more you’re more insulated and isolated, I think, than you’re literally bumping into people and rubbing shoulders with people throughout most of much of your day. When you’re traveling around New York City, packed in a subway, walking down the street, it’s just different. But anyway, it just I just think they’re great people everywhere and good people everywhere- and we just the more we can focus on that and put spotlights on that and talk about that, the better off we’ll all be.
Jean : You know, Bill, that reminds me of this great quote. And, um, so it’s not my quote at all, and maybe you’ve heard of it, here’s the quote, “focus on the good, and the good comes into focus.”
Bill: Ooh, I like it. I hadn’t heard.
Jean : I don’t know who said it.
Bill: Yeah, it’s true.
Jean : I think that’s exactly what you you’ve been saying.
Bill: Totally…yeah, It’s everywhere.
Alison : So what are some steps, especially right now in the world, uh, really concrete steps for someone to adopt your mindset?
Bill: Yeah. So I think, um, first, again, where we started is acknowledge that life’s going to be difficult. Life’s going to hand you setbacks. And there probably people listening right now who are facing a really intense, deep, you know, personal tragedy. So I’m very sympathetic to that. Um, and but in general, I think that, um, again, the biggest challenge we have today versus in the past, is all the information that we take in. And so, what I try to encourage people to do, and I need to work on this myself, is limit your your social media use. Don’t sit in front of cable news all day and listen to people yell their hot takes and opinions. Um. Get outdoors. Look up. You know, get your exercise. Focus on ( I stole this from Stephen Covey)…. He talks about your,”circle of interest and your circle Of influence.” Yeah. And focus on your circle of influence. Your circle of interest is huge- it’s climate change, it’s government- things that are important, but that, frankly, you don’t have a lot of influence over day to day. Um, if you focus on your circle of influence, you’ll actually have an influence. You’ll feel your own agency, you’ll make people’s lives around you better and your own. Um, and dabble in the in the circle of interest. Catch up on that with the morning newspaper. You mentioned the Daily News. I grew up, my parents would get the the New York Times. Read the paper in the morning and you’d go to work– You work all day, and maybe you got the post of the Daily News on the on the commute home, and maybe you’d watch local news or Walter Cronkite or whatever, and then you’d repeat.
Bill: Today people are getting alerts on their phones and on their laptops, and and it’s just not healthy. We’re not wired to take all that in. So I think that’s that’s probably the biggest step. And then within social media, take a look at your feeds like clean them up. Like, if someone keeps popping up that doesn’t make you feel good- ask why are you following that person or why?.. And every time you like or forward, that’s a vote. And you’re they’re going to feed you more of it. I have experienced this when you clean up your feed and and share more positive stuff. The The algorithms can spin you up into goodness as just as they spin you down into the bad stuff. It it’s real. It’s a it’s a thing. So a lot of these things are on us. I’m not a huge fan of the business models of some of these social media platforms, but we kind of ask for some of it and we reward the wrong things. So those I think are the are the biggest things I’d recommend.
Alison : Thank you.
Jean : Yeah.
Jean : Uh, Bill, do you think there’s a difference between gratitude and optimism?
Bill: I think they’re different, but but compliment. I think gratitude feeds into optimism in a big way. So gratitude, I think, is being thankful for what you’ve have, what you’ve had. Um, and if you the more you can appreciate that, the more likely you are to expect good things to happen in the future as well. So I would define an optimist thinks that tomorrow will be better than today, and that they have a role to play in making it so. And you can you can think about tomorrow being better when you when you stop and appreciate all the things that have happened to you to this point. Okay. So I think I think they really do feed into each other in a big way. They’re different, but definitely complementary.
Jean : Yeah, I love that you said that.
Alison : That’s sort of perfect. Like when you’re talking about your niece, right? Like the fact that now they’re in a different place across the board, but.
Bill: Right.
Alison : So interesting that now they have a new baby, you know.
Bill: It’s just a different and a different appreciation. So one of the very worst things that happened in my life was we lost a different side of my family, different part of my family, we lost a niece to cancer before she turned 30. And it was brutal. Awful. Never get over it. But, you get through those things and have a sense of sense of empathy and concern, and when I know of someone who has cancer or a similar type of challenge, I approach it totally differently. I’m a better person for it. I would give anything for it to have not happened. But again, these things happen and it’s what you take from it and what you can grow, how you can grow from it- i think that is important. Um, and again, these awful things are going to happen, but it’s how do you how do you deal with how do you, um, take that into the future and try to make yourself a better person and help others? I remember this happened shortly… She passed shortly before the pandemic, and I remember when people were getting grief for wearing masks, and she’d had a type of cancer where she had bone marrow transplants so she’s incredibly vulnerable, we wore masks way before the pandemic…. You couldn’t get near her without a mask and gloves and everything else, and people get grief for it. And I thought to myself, you don’t know if they have someone at home who’s completely compromised. You don’t know anything about them or why they’re wearing masks. You know? Stop. You know. You just get a different perspective. That that never leaves you, I think, and it can be a real positive.
Jean : Yeah.
Alison : Can you tell me, do you think it’s going to seem like such a weird question? Do you think there’s a place for pessimism?
Bill: great question. I think there’s a… No. I think there’s a place for realism. I think there’s a place for, or– I see pessimism and more as sort of a frame of mind and a general worldview. And I don’t think there’s much of a place for that. I think there’s an absolute place for, again, realism, for knowing that bad things are going to happen, for being worried about. There are plenty of things to be worried about what’s going on in Washington right now, in my opinion. Um, but to then but to then let that spiral you into, oh, it’s always going to be bad. There’s nothing I can do about this when I, when the reason I’m doing this work. So we have kids now 28 and 30, and they have friends who will say, why would I have kids? The world’s going to end in 30 years.
Alison : Yes.
Bill: If you get to that point, then why bother with anything? Why not just keep driving the big car? Keep…. You know, don’t worry. Yeah. Climate change is happening. It’s. It’s a done deal. We’re screwed. You know, to me, the apathy comes from pessimism, not from optimism. Some people think, or if you’re optimist, you just sit around and just assume things are going to get better. I actually think it’s it’s the total opposite. If you’re a pessimist, you just sit around and just assume it’s going to keep getting worse. Why? Why bother? So, um, I don’t think there’s much place for pessimism, but I think there’s a there’s definitely a place for, you know, informed realism. And, and, you know, if you’re a leader of any organization, I think you have to be an optimist. But you you can’t say, hey, we’re starting this semiconductor company tomorrow, and in two years we’re going to be worth more than Nvidia. That’s stupid. No one’s going to listen to you. That’s unrealistic.
Alison : Yeah
Bill: You’re not being a pessimist, to say that we’re not going to be worth more than Nvidia in two years. But you’re being a rational optimist- is one of the terms that is often used. Um, hope that answers your question.
Alison : No, that was good. Thanks.
Jean : Yeah, that was great. Um, I was curious. Do you have, like, a spiritual background to you, Bill, that you were raised in or something?
Bill: Yeah, yeah. I don’t talk about it much on the show, but I’m a Christian. I was raised, uh, my my father, my late father was Catholic. My mom’s Presbyterian. So I was raised, you know, with one, one part of the family went to Catholic mass and the other went to Presbyterian. But I believe there’s definitely a higher being, and I believe, um, yeah… So I definitely have a religious framework. I don’t I don’t lead with it in my work. Um, but yes I do.
Jean : Yeah. And do you. And do you have a spirit like a a morning ritual?
Bill: Yes, I will read scripture. I’ll listen to it. I will, um, I often write down a couple of things I’m grateful for. I do some meditation. The name blue Sky for the podcast comes from the prompt that there’s there’s always blue sky above. Sometimes you have to get your head above the clouds to see it. So I do all that. I’m a morning person, so that’s my time to do all that sort of stuff. And then and then just try to live my day in ways that fulfill the things I thought about that morning as best I can, in a very imperfect way, but as best I can.
Alison : That’s that’s beautiful. You you do a talk on, um, uh, ROI?
Bill: Yes.
Alison : And I love that, uh, return on integrity. Can you tell me what you what you think integrity is and the importance of it?
Bill: Yeah. I think, um, that’s a great question. And, uh, yeah, I think integrity is, um, it’s as simple as doing what you say you’re going to do. Being honest, showing up, um, being transparent, being decent. And I was raised by a father, and then I have an uncle and aunt who were very successful, uh, business people who led with extreme integrity. My my late uncle was the CEO of Johnson and Johnson during the Tylenol crisis, where they were extremely transparent and and people thought they were destroying the brand because they pulled it off shelves to save their customers. And they put all the the reason it’s hard to open over-the-counter bottles is because of the Tylenol thing. And he winds up being getting the Presidential Medal of Freedom. And and I watched that happen as a high school kid. He’d call the house and talk to my dad, and they would commiserate and brainstorm and so, so being around people… And then my father was was a very principled, successful guy in the media business and seeing, i just thought that’s how people ran businesses. And I continue to think back to what we were talking about before. Most people who run businesses are really decent, law abiding, hardworking, good people. You don’t read about them. They make movies about Gordon Gekko and documentaries about Bernie Madoff, not the ones doing it the right way. And I think the vast, vast, vast majority of business leaders, big company and small, are good people trying to do the right thing. We just don’t hear about them enough. So return on integrity. I talk about these leaders who succeed not in spite of their integrity, but in large part because of it. And people want to work for honest people. They want to do business with honest people. And over time, that that wins out.
Alison : Yeah. See, that’s you know, I think right now we’re in a little bit of an integrity crisis.
Bill: Yes.
Alison : Because we’re being modeled Old, um, on many levels. Uh, you know, the opposite of integrity. Almost.
Bill: I agree.
Bill: I agree, yeah. And that and I get I bristle sometimes when people hold up certain people as these great business people successful this and and I don’t always see the evidence of that and I think, yeah, I think I think and that’s one of the things that leads to, to pessimism or disappointment these days is sort of, you know, where the role models, what are we what are we trying to model to young people? Um, and again, I think that’s that’s reason to continue to stay informed of what’s going on, but not be so obsessed with it. And use, use things you disagree with as a, as a teaching opportunity. If you’re raising kids or, you know, be honest about it. You know what? This isn’t okay. I don’t I don’t agree with talking to people that way. Don’t, you know, don’t take the bait. I interviewed a guy named Kevin Kelly who left me with all kinds of great wisdom and aphorisms… And one was, you don’t have to attend every argument you’re invited to. And I think there’s a tendency now where something happens, that boy, I better have an opinion. I better lob it. I better get on Instagram and tweet about it, or get on Twitter and tweet about it. You know, and it’s just it’s not healthy. And a lot of us don’t know a lot about a lot of things that are going on. And yet we feel like we have to form that hot take opinion. It’s not it’s not a good way to live.
Alison : No.
Jean : I think this day and age is forcing us to be our own role model.
Bill: Yeah.
Jean : Like, you know, for our homes, our homes and then our communities, and then that mushrooms out.
Bill: Yeah, exactly. It’s that circle of influence I again, I was I was shaped more by my dad and and close family than I was, you know, reading books about Abraham Lincoln or, you know, those those meant a lot to me… But day to day, what I saw were, were the people under, under the roof I was living in and, um, people I saw at Thanksgiving and Christmas time and that sort of thing… More than public figures, for sure.
Alison : And I think, I think even if you in your home don’t have that model, do you, do you agree that, um, when you move in an optimistic way or a kind way, it feels different than when you don’t? Like intuitively, you know, you know, I know when I, when I am at like my kids always make fun of me because I get to know the waiter and I’m chatting with…
Bill: Why not?
Alison : And yeah, I’m just wondering do you think that?
Bill: Oh yeah. You do feel better. Um, I so I for a couple of years I ran the Weather Channel companies, and when I left, I was fortunate to leave on my own terms. So it’s sort of like you get to go to your own funeral, you know, you leave and people can write you notes and stuff. And I got a note from a person kind of junior in the organization who said, I really appreciated your leadership and I always appreciate how you said, “hi” to me in the cafeteria.
Alison : Wow.
Bill: I thought why wouldn’t I say, ” hi” to you in the cafeteria? But you realize, and I think that’s more expectation than reality. But maybe it’s reality. A lot of people in senior positions don’t say hi to people in junior positions. I can’t understand that. Um, but the guy thought to write that in a note to me. I’ve never forgotten it because I just thought, man. Um, yeah. So I think I think living your life that way, it makes you feel good. And you can tell this way, it makes other people feel good. Again, I mean, I’m in New York.., i go to this Whole Foods, it’s like crazy, and they’re checking out so fast and they’re and they’re great at what they’re doing, and you just and they have name tags and you’ll say, Jean, how’s your day going?
Alison : Yeah.
Bill: And it’s like they’ve been hit with a taser and then they smile and then they tell you, yeah, it’s been a little slow today, you know… But it’s better to be slow than be, you know, it’s just something. And it takes 10 seconds.
Jean : Yeah, it’s that connection.
Bill: It doesn’t take much.
Jean : Yeah.
Bill: And in jobs like that, usually you’re, you’re just catching grief, and so it’s a little thing… But you know, why not.
Alison : And you don’t realize the impact you’re having. Like you’re walking through the cafeteria, you’re just saying hi and you’re not realizing, you know, I think that’s I think that’s such a great thing.
Bill: Yeah. It’s simple.
Alison : Yeah. Very, very simple.
Jean : Bill, is your wife on board with all of your, uh, see the glass half full rather than half empty?
Bill: Yeah, she is. I mean, she’s not doing this for her, for her living now, but she, um. Yeah, she is, no doubt. And, she’s just a really decent, good person. I mean, again, we and I don’t want to…. And she rolls her eyes sometimes because she wants to make sure, you know, make sure people know you come home in a bad mood sometimes, i mean it’s not all, you know, rose colored glasses and everything. But no, she’s she’s definitely on board. And I think and it’s fun now because now that I’m doing this work, people will feed me ideas or stories. So she was reading an article yesterday in the New York Times Magazine. She’s like, oh, you got to talk to this person. It’s this guy who’s working with incarcerated youth and finding them employment and getting them back on their feet under them. And so, a couple of years ago, she would have read that and said, oh, this. You know, she might have shared it with me or but now it’s like, oh, you got to talk to this person. You know, we’re looking again looking for those stories, which is a great way to be.
Alison : Do you have any story just that you can tell us that’s really affected you in terms of maybe someone you’ve talked to or your own optimism where something has really– you did speak about your niece, which I think is beautiful, but anything that comes to mind.
Bill: Uh, yeah, I’ll keep names out of this one, but, well, I talk about the podcast. So I interviewed a gentleman named Kevin Adler who’s written a book called, When We Walk By, about the homeless crisis. And he, um, it’s very personal for him because he had an uncle who was schizophrenic who died on the streets. And, uh, and he was close to his uncle because he said somehow his uncle would remember his birthday and send him cards and come for Thanksgiving and stuff. Beautiful book. Wonderful person. And my sister, um, listens to all my episodes, and she said, I’m sending this one to so and so– and so and so is a dear friend of hers from college. And I said, well, why would you send it to her? She said, oh, you probably don’t know this, but she has a brother who’s been missing- schizophrenic on the streets, they believe, somewhere in Northern California. And she has time to listen to it because her mom’s in hospice and she’s at her mom’s bedside… A few days Later, come to find she has told her mom ,,I am, and by the way, this guy’s organization is called Miracle Messages and they help families find people through video. He’ll talk to homeless people to tell their stories on video. Anyway, tells her mom on her basically her dying days. I’m going to find your son. I’m going to find my brother. I found this organization. And by the way, this doesn’t have a totally happy ending. They haven’t found the brother, but she says this to her mom. A few days later, her mom passes and my sister sends me the obituary, which is beautiful story about this woman. And then at the end it says, in lieu of flowers, please consider a gift to, miracle messages. This is all within like ten days. Yeah, of my sister listening to this episode. I’ve connected Kevin with this woman and again, they haven’t found the brother. They may never, but I know that this episode helped her make a promise to her mom to try to find her brother. Her son. Her mom died with maybe a little bit more peace. I mean, it was one of those things where it’s like this little thing…. back to ripple effects.
Jean : Totally.
Bill: That’s one I know about. I don’t know if I’ve had any others that are quite that profound, but that’s what keeps me going. And again, putting a spotlight on a guy like Kevin, who has this incredible organization, wrote this beautiful book, does great things. Oh, another friend confided in me, goes, I’ve got a brother over in Spain, we’re not sure where he is? What was the name of that organization? You know, so that makes getting up and going to work and working on these…
Alison : And you say it doesn’t have a happy ending, but, you know, I think that just the evolution of that seed growing.
Bill: Totally.
Alison : Yeah.
Bill: Yeah. Amazing.
Jean : Well, Bill, we’re we’re coming to sort of an end because we were trying to keep our podcast not so long because we, honestly could talk to you all day.
Bill: Thank you.
Jean : But, um, okay, so we have, uh, our two questions that we, we ask all of our guests..
Bill: Yes, yes.
Jean : Okay. What does insidewink mean to you?
Bill: When I heard the name, I just think of that moment when you’re with a friend or with someone and you know something, and they know something, and something is said or happens, and you just sort of look at each other and give each other that insideWink. I have a dear friend, uh, from college, and we could sit across a big classroom and something could happen…. We wouldn’t have to wink, we would just make eye contact and start laughing.
Jean : Yeah.
Bill: I mean, I can remember a time we both had to leave, came back, started laughing again, or my sister and I in church or something… So when I hear insidewink, that’s kind of what I think about.
Alison : It’s amazing how everyone we ask, it reflects there…. It reflects them so beautifully. So that’s perfect. And then finally, probably the most important question ever- pie, cake or ice cream?
Bill: I love that question because if they’re each solo, it’s ice cream, If there’s pecan pie with ice cream ,I’m going there. But if it’s just if it’s just ice cream. I love ice cream.
Bill: So ice cream.
Alison : Do you have a favorite flavor?
Bill: Uh, I have all kinds– I don’t like, i’m not a, like, into the fruity, like strawberry raspberry. I like, uh, chocolate, uh, toffee. Even peanut butter on occasion. A lot of junk mixed in.
Alison : You’re making me hungry.
Bill: Ben Lewin’s in New York is my new favorite.
Alison : We have one right here. It’s so much trouble.
Bill: Yeah, exactly.
Bill: And they have pretty adventurous flavors, and they’re always as good as they sound.
Alison : Yeah.
Jean : Yes.
Alison : Thank you so much. We’ve enjoyed listening.
Bill: That was great. Thank you. Keep up the amazing work.
Jean : All the best to you.
Bill: You too. thanks for having me…
Alison : bye.
Alison : I just liked how clear he was, and I like that he said, um, that his wife was like, make sure they know you come home in a good in a bad mood sometimes, you know?
Jean : That was. That was great. But, you know, I was thinking, even before we did the interview, to dedicate your life, like, okay, I’m just going to champion optimism. What a great way to focus on the good. I mean, when you and I do that, but I definitely have times when I don’t focus on the good. I mean, we do that for the podcast and I in general am positive, but to– I haven’t, I don’t think I’ve taken it on as well as…
Alison : It was interesting that he was like, uh, my wife is on board, but it’s not what she does for work, because I realized it’s what he does for work.
Jean : Right, right.
Alison : Do you know? Yeah. It’s, um. And I love the name of it, you know, the the Optimism Institute, right? Like, he’s just very clear in his mission, which I like. And he’s so open and, you know, friendly and affable. I really had so much fun today.
Jean : He was great. And he has wonderful people on his podcast. He puts out a new podcast every week. Wow. Um, and and the stories when I was flipping through it, they’re they’re beautiful. Yeah. So, um, if you have the time and you do listen to podcasts, obviously you do, because you’re listening to ours, but please check out..
Alison : The blue sky.
Jean : The blue sky.
Alison : And I think, um, I think too, the idea of the connections and the importance of connections and hearing the kindness. Um, when I was listening to his podcast, I was so taken with the fact that he’s right– there are many, many, many people doing good in the world, in small and large, and we just have to be open up to it.
Jean : Yeah, that’s for sure.
Alison : You know, so let’s all today choose to be one of those people.
Jean : Look for the good.
Alison : Look for the good. That’s right. And then share it.
Jean : Exactly.
Alison : Have a great day.
Jean : Bye bye.